TRADE FAIR DESIGN: ORGATEC

Individual trade fair appearance with a small budget

For this trade fair stand at Orgatec, we focused our design on the essentials: the grafische staging. Planning, construction and realization – everything is subordinated to this idea. Through the clever combination of grafik, customer-owned elements and rental material, we were able to quickly achieve our goal: To make great things out of a small budget.

Less is more: a trade fair stand in the spirit of minimalism

The art of creating a minimalist modern space where there is actually no space was solved for roomours with bravura. The result is a place in the flow of the fair that attracts attention and scores with the charm of a hip co-working space. In keeping with the spirit of the times: skilfully and positively auffallen with few resources – minimum effort, maximum effect.

Product presentation that inspires trade fair visitors

Since a punctual accentuation, offers the perfect opportunity to set the stage for the stylish colorful products of our client, we designed the only 34m² large booth as a purely grafish area. The products are individually staged with colorful color segments that extend across the entire façade and floor. Lights off. Spot on: Color scheme and visuals mimic spotlights that specifically put flipcharts and communication tools in the right light.

In teamwork with the customer

The close exchange of ideas with the customer led to the main idea for the trade show design, because the customer and the designer quickly agreed: Only graphic elements and striking, stand-defining color spots needed to be redeveloped, naturally in line with the customer’s CI.

Trade fair design that reflects modernity and sustainability at the same time

It stands to reason to say that our stand for roomours is THE model project for sustainability in trade fair construction. Yes, this is how trade fair stands should be built in the future. Dematerialized. Using what already exists. For this, “only” the existing hall walls were redesigned, local craftsmen were used and the elements used came from our own rental stock. And yet – no, precisely because of this – a real eye-catcher.