CASE 4

GEORG ET AREND

SHOP | MUNICH | BUDGET: €€

Temporary fair design has its own fascination. But if you can create something lasting, as with GEORG ET AREND, it´s even more joyful.

Claus Neuleib, ARNO Design

Take a seat – in the entirely private dressing room.

From booth building to store construction.

BECAUSE WE CONNECT ALL THINGS WHICH BUILD UP UNDERSTANDING.

When it comes to booth design, it is extremely beneficial to have most, if not all, facets and crafts contributing to the understanding of a brand, its products and its message under one roof. Because it’s all about unique positioning, speed, and efficiency. And all this only for a short period and in an environment of direct competition.

All the better and nicer if we get the chance to contribute all our know-how to store construction for a prolonged experience and comprehension.

Take a seat – in the entirely private dressing room.

The tidy conception of a well-stocked wardrobe.

It’s the details that make up the big picture.

BECAUSE WE LOVE THE DETAIL AND ALWAYS KEEP THE BIG PICTURE IN VIEW.

The GEORG ET AREND shop’s atmosphere should resemble a private dressing room and should create a feeling of privacy across all areas. To achieve this objective, an appropriate understatement in design has been required in addition to the conception.

The core of the room is a large cube which, due to a smart wainscoting on all its sides, appears like a wardrobe. If you open the cube, however, you can see what is hiding behind: cashpoint, changing cubicle, lying goods such as jewellery and belts, as well as the storage with refrigerator & coffee machine. The wainscoting can be opened and closed in various places, offering numerous stowage options – whether it’s drawers, trapdoors, or large doors.

The tidy conception of a well-stocked wardrobe.

Open separation between prêt-à-porter line and couture.

Design is, where heart and mind are in tune with each other.

BECAUSE OUR DESIGN BRINGS TOGETHER HEART AND MIND.

To meet the requirements of the GEORG ET AREND couture label, we designed a private dressing room of very high quality. And even more – just like the different areas of a mansion, we divided the store into two separate regions: a “public” parlour for the prêt-à-porter line and a “private” parlour for the couture line.

Down to the smallest detail, we created a discreet private atmosphere where people actually not only stay for shopping but where they can dress, feel comfortable and are fairly cosseted. Noblesse oblige.

Open separation between prêt-à-porter line and couture.

Perfectly expressing the brand’s understatement.

Everything custom-tailored.

BECAUSE WE FORM A FOCUSSED TEAM WITH OUR CUSTOMERS.

GEORG ET AREND represents highest quality and stylishness meeting the modern zeitgeist, exclusiveness, personal closeness and discretion thereby being of great importance.

The trustful cooperation with has been essential to us in developing and realizing a store construction concept that should not be commonplace but rather unique – like the collection itself. And custom-tailored, of course.

Perfectly expressing the brand’s understatement.

Store construction accomplished with sustainability.

Even custom-tailored can be sustainable.

BECAUSE WE THINK AND ACT SUSTAINABLY.

It’s simply a bit more clever if you think modular also in store construction – that is: a concept for the long term. For Georg et Arend, we did so with the individualized shop system. This way the company didn’t need to be concerned about a relocation to other premises and was able to just take all components along. In fact, sustainability also means to be prepared for the unforeseen.

Store construction accomplished with sustainability.
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