Graphics and design provide for shining moments and efficient staging.
For this booth at Orgatec, we focussed our booth design on the essential: the graphical orchestration. Booth planning, booth building, and booth realization – everything has been subordinated to this idea. And by smartly combining graphical elements, the customer’s own devices and rented materials, we were able to elaborately achieve our goal: To create something big from a small budget.
The location required a special staging of the product.
The art to create a modern, minimalistic room where actually no room exists, has been accomplished masterfully for roomours. In doing so, we designed a place amid the flow of the trade fair which attracts attention and invites to stay, emanating the charms of a hip co-working space. Fully in tune with the times: Attracting attention in a proficient and positive way with few resources – little material but at the same time a maximum effect.
A project which allowed us to live our passion for design. Sorry: which required us to.
Because setting individual accents offered the perfect opportunity to proficiently set the scene for our customer’s stylistic multicoloured products, we designed the nearly 34m² of booth space as an area with purely graphical effects. The products were individually presented using spots painted in various colours, extending across the entire facade and down to the floor. Lights off. Spot on: Colouring and optics mimicked stage lights which purposefully cast a spotlight on the flipcharts and communications tools.
Small budget – so what? Products staged expertly.
The close cooperation between us and the customer not only resulted in a quick and targeted development of the guiding idea, as both customer and designer quickly agreed: The only things that needed to be created new were graphical design elements as well as distinctive, booth-defining colour spots – of course matching the colours of the customer’s corporate design.
Sustainability in perfection.
It is obvious to say that our booth for roomours represents THE model project for sustainability in booth building. Yes, future trade fair booths should be built this way. Dematerialized. Making use of the existing. Here we “only” redesigned the existing hall walls; we used local craftsmen and the elements used came from our own rental stock. And even though – no: just for that reason – a real eye-catcher.
