TRADE FAIR DESIGN: INTERZUM

Trade fair design that skilfully reflects the corporate philosophy

interzum 2025 in Cologne is still the most important meeting place for the international furniture supply industry – and right in the centre of it all: Blum, the leading hardware manufacturer, with an impressive trade fair appearance under the motto ‘For everyone, everywhere’.

On a 1,500 square metre stand, BLUM presented a world tour through modern living spaces on all continents. Kitchens, bathrooms, living rooms and bedrooms became the stage for intelligent hardware solutions that not only impress with their functionality, but also with their high design standards and consistent sustainability.

A booth that invites visitors to explore and linger

The design highlight and centre of attraction was the overall architecture of the trade fair stand as a sustainable reference project, which ARNO DESIGN had developed together with the BLUM managers. The modular construction and reusable aluminium components set a strong example for responsible trade fair and product design. Our knowledge of CO₂ savings, the circular economy and long-lasting product quality was put into practice here.

A sophisticated concept to guide visitors through the booth

Interactive stations, immersive 3D animations and direct product experiences make the visit not only informative, but also emotionally tangible. The open dialogue with partners, customers and interested parties from all over the world created a lively atmosphere and inspiring discussions.

Because together with our customers we form a focused team…

… to create a unique exhibition stand. For all those who were unable to attend live, Blum made a digital version of the trade fair experience available online from 3 June 2025 – with videos, interviews and selected product highlights.

Sustainable and modular trade show design that can be reused over and over again.

Sustainability and digitalization run like a thread through the entire project. Already in the design phase, attention was paid to long-term reusability and resource-saving design. As a result, the modular aluminum shell of the exhibition stand is designed to be lightweight and flexible, and can also be used at smaller trade fairs without any problems. Aluminum surfaces and steel beams are recycled only after repeated use. At Blum, every step in manufacturing and worldwide distribution is checked for ecological optimization possibilities.