Skip to main content


Client: Munich Electrification.

Exhibition stand: 63m²
Year: 2021

“Intensive examination of the task, focus on a clear, tailor-made concept and personal contact for the best possible implementation.”

Peter Haberlander, ARNO Design

Trade show design linked to corporate philosophy: visibility at first glance

Munich Electrification stands for efficiency and cost optimization – through innovative battery management for electromobility. An area that is steadily gaining in relevance. The trade fair design for the IAA Mobility had to reflect this and combine all aspects of the corporate philosophy.

Picking up on our customer’s ideas and implementing them in a targeted manner

The trade fair stand was to reflect the company’s outstanding technical level as well as the start-up’s consistent environmental awareness and high social standards.

Exhibition stand design according to new standards: Sustainable & technical at the same time

The stand architecture presents itself in a modern look and proves that natural and sustainable materials can also be stylish. The dominating design elements are various recycled materials, raw steel structures, scrap wood panels and green plants. Combined with modern AV presentation technology, they emblematically show Munich Electrification’s classic German engineering skills and a lot of Californian spirit that the founders brought with them from their time in Silicon Valley.

Detailed overall concepts that convince and make you want more

The stand is completed by the inviting retro bar. It is not only a social focal point, but also lends the overall image a sovereign nonchalance. The open concept with seating and plants of all kinds creates unobtrusive coziness. In contrast, the black elements in industrial style symbolize the technical affinity of Munich Electrification. An overall concept that is visually convincing and credibly represents the company.