TRADE FAIR DESIGN: EXPO REAL

Digital clarity meets personal proximity

For ImmoScout24, we developed a trade fair stand concept for Expo Real 2025 that brings the brand philosophy to life in a spatial way: progressive, transparent, and connected. The presentation shows how modern trade fair construction translates digital brand values into an open, inviting architecture.

90 sqm exhibition stand

The spacious exhibition stand at Expo Real combines design and functionality. Striking network graphics, floating light sticks, and the brand colors teal and charcoal characterize the clear, modern appearance. Open communication zones encourage encounters and exchanges—a space that perfectly combines professionalism and brand identity.

Design and atmosphere

The design represents both digital openness and personal proximity. The exhibition stand translates the brand values of ImmoScout24 into architectural design language: modern, transparent, and lively. The exhibition stand becomes an experience that appeals to visitors emotionally and impresses them visually.

The smaller exhibition stand

The ImmoScout24 brand world can also be experienced in a compact space. The smaller exhibition stand impresses with its clean lines, minimalist structure, and maximum brand impact. Sophisticated exhibition design and precise lighting create an open space for personal conversations and spontaneous encounters.

Experience area with casino highlight

A special highlight of ImmoScout24’s appearance at Expo Real was the integrated activity area: a mini casino with a roulette table, starting credit, and merchandise prizes. This playful idea charmingly engaged visitors in conversation—an example of how creative trade fair construction uniquely combines interaction and brand loyalty.