TRADE FAIR DESIGN: BAU

Trade fair design for BAU combines industrial culture and innovation

ARNO Design was once again responsible for the design and realisation of the trade fair stand for RAICO Bautechnik GmbH at the BAU trade fair in Munich in 2025.

The stand concept for RAICO at BAU combines industrial aesthetics with modern standards. In the centre, the MONOLITH shines in pure white – an eye-catcher that attracts attention and symbolises the brand world.

Trade fair design BAU in detail

The MONOLITH acts as a white centrepiece, surrounded by anthracite grey surfaces and Raico red, defining space and function.

Proven system solutions were supplemented with the latest product innovations – analogue and digital.

Interactive Monolith elements such as the ‘Monolith’ architecture table invite visitors to join in.

Modular industrial look: steel frames, concrete look, neon lettering and subtle greenery create an open, inviting atmosphere.

Sustainability and reuse: Rental furniture, local materials and clever re-design are an integral part of the concept.

Our trade fair design BAU – when brand identity meets space

Our trade fair design BAU combines inspiration, innovation and vision – with a clear concept for a modern, brand-strong trade fair presence.

Making brand identity visible: Colours such as white, red and anthracite set specific accents and reflect RAICO’s brand identity – reduced, clear and memorable.
Creating space for encounters: The central monolith, open counters and lounge zones create an inviting atmosphere. They promote dialogue, exchange and brand loyalty.
Bringing innovations to life: Digital tools, the interactive monolith table and real façade modules make products tangible and understandable – directly at the stand.
Sustainable & modular thinking: The entire BAU trade fair design is designed to be reusable and modular. This saves resources and ensures that the trade fair architecture can be used over the long term.

Sustainable system with a modern look

Thanks to reusable system walls and floors, rental furniture and natural materials such as beech, the exhibition stand is a prime example of a sustainable concept. The booth convincingly proves that real sustainability can also look stylish and appealing.

The cooperation with local partners guarantees environmentally friendly efficiency. Deco elements and plants are also used multiple times by RAICO for different trade fairs.