TRADE FAIR DESIGN: BAU

Stand-out trade fair design that combines different components

For the BAU trade fair in Munich, ARNO Design again took on the design and execution of the trade fair stand for the company RAICO Bautechnik GmbH in 2023.

The overall concept of the previous years was to be reinterpreted and on a generous stand area, both a conference area and a catering area were to be considered. Through an asymmetrical floor plan, all components could be cleverly combined here.

Exhibition stand in industrial look – trendy & appealing

The trade fair stand impresses with its steel elements in Raico red, which were custom-made by RAICO itself. These powerfully frame the new façade elements and at the same time demonstrate the company’s technical expertise. In ideal balance to the bright red, the interior walls and floor are dipped in a dark anthracite gray – thus providing selective contrasts.

The nearly 200-square-meter stand in concrete look is harmoniously complemented by elements in industrial look: light bulbs and neon lettering of the company’s values perfectly round off the picture. To soften the industrial look, a green ceiling construction with hanging plants is integrated as a highlight. This gives the booth an open and inviting look.

Attractive displays of the sample collection for a better overview

Trade fair visitors can examine RAICO’s sample collection in the three red counter islands already familiar from previous years. Under the solid wooden panels, 36 white-lined drawers conceal around 180 RAICO samples for viewing.

The profile library serves not only for exhibition purposes, but also as a communication and meeting area.

Sustainable system with a modern look

Thanks to reusable system walls and floors, rental furniture and natural materials such as beech, the exhibition stand is a prime example of a sustainable concept. The booth convincingly proves that real sustainability can also look stylish and appealing.

The cooperation with local partners guarantees environmentally friendly efficiency. Deco elements and plants are also used multiple times by RAICO for different trade fairs.