In 2006 and 2007, Sto AG received the “Top 100” seal of approval as one of the 100 most innovative German companies for outstanding innovation management in the field of facade design.
For Arno Design, this was a good reason to break new ground with the facade design for the trade fair stand at “Farbe – Ausbau & Fassade 2007”.
Transparent thread curtains gave the stand, which was kept entirely in the CI colours of white and yellow, a compact appearance and at the same time allowed visitors to see inside. The stand, divided into an information and hospitality area, was shaped like the yellow bar from the Sto logo, which was also the inspiration for the colour and shape of the presentation elements.