Sipgate GmbH

To realise this modular exhibition stand concept, we made full use of all the trades involved in modern exhibition stand construction: close conceptual work with the customer, our rental elements for the furnishings, integration of our own service area and sophisticated multimedia solutions for infotainment appropriate to the stand.

Welcome to Sipgate. Take a seat and make yourself comfortable in a relaxed atmosphere. Uncomplicated, authentic, innovative, down-to-earth – anyone who visited Sipgate at Cebit 2017 was able to relax in the modern workspace modelled on the company’s headquarters.

In a relaxed atmosphere, visitors to the trade fair were able to find out from Sipgate how business telephony works today. Our trade fair stand concept gave visitors the choice between a bar, lounge, community table or high tables. Because communication today is always and everywhere and in every form. With the idea of a chilled-out workspace, we skilfully expressed this and at the same time skilfully combined the heart of the brand and the performance of the products. And not just down to the smallest detail on one stand, but on two stands at once.

The trade fair stand concept consisted of bringing the new way of working with Sipgate to life. Our design transported the ambience of the company: from the headquarters directly to the Cebit. High tables, a modular wall system made of maritime pine, bar elements and floor panels in anthracite brought the style of the Office to the trade fair. The highlight of the modular stand was the lounge with bar and its industrial-look elements. The 6-metre-high, illuminated pillars, which were covered with Stoff and played with multimedia, served as an information element.

The task was clear: to reflect the way Sipgate works. And not only in terms of impact and appearance, but also with the company’s openness and way of working. So it’s a good thing that our way of working forms the interface between the modern working world and traditional understanding. This enabled us to develop the trade fair construction concept together with Sipgate and implement it optimally with experienced tradespeople.

#1 The stand was designed with many rental elements.
#2 Modular wooden wall made of untreated wood (maritime pine).
#3 And that for every stand size.
#4 Use of digital technology instead of prints.