Tridonic.Atco (Dornbirn, Austria) is one of the leading manufacturers in the field of intelligent lighting solutions. ARNO Design created a 435 square metre stand for this year’s Light + Building in Frankfurt, which impresses with its modern design, atmospheric lighting effect and symbolism. The stand is divided into a lounge, an experience world and a product world. The symbolic rays of light are the central element: They lead from pictures in illuminated showcases, which refer to the subsequent area of application of the products, via product boards with detailed descriptions, to a central lounge area. From there, visitors can access the three worlds of experience. The emphasis here is on interaction, multimedia and emotion. Visitors should experience and feel the various work areas for themselves. ARNO Design created three self-contained cubes, the outer walls of which contain graphics that allude to the relevant theme and create an interplay between light and shadow through backlighting and special graphics.