TRADE FAIR DESIGN
Trade fair IFA | Exhibition stand GRUNDIG
Exhibition Centre Berlin
ARNO Design designed an entire hall as an exhibition stand for its customer Grundig at the IFA Berlin.
A diagonally arranged “magistral” of open gates gave visitors an impressive overall view of the Grundig world at first glance. Within the gates, the products were exhibited in three different theme worlds – each with matching backlit film motifs and quotes as a backdrop.
Following the Magistrale, several experience areas awaited the visitors: The Fine Arts and Accoro product worlds could be experienced live in two self-contained modules and presentations with the latest multimedia technology provided entertainment in the large action arena.
Information | |
Category: | Exhibition stand concept |
Client: | Grundig |
Project: | IFA – Trade fair for consumer electronics and household appliances |
Area: | 2.000 m² |
