For Kickers, Arno Design translated the atmosphere and the defining stylistic elements of the current advertising campaign three-dimensionally into modern architecture and designed the trade fair stand as a white “shooting room” with red furniture as an eye-catching accent in the lounge area.
This minimalist concept with plenty of transparency was also continued in the design of the enclosed work areas. The presentation of the shoes on curved Plexiglas in various formats focussed the visitors’ attention directly on the most important details of the stand – the Kickers products.