TRADE FAIR DESIGN

ARNO Design conceived and realised a trade fair design concept for AHT – the global market leader for refrigeration and freezer systems – at EuroShop 2020 in Düsseldorf.

Our long-standing customer AHT Cooling Systems was integrated into the DAIKIN Group in 2019. As a result of this decision, the previous AHT trade fair stand was developed into an international joint stand for Euroshop 2020. The special feature of this stand construction project was clearly to present AHT (global market leader in refrigeration and freezer systems) and Daikin (global market leader in air conditioning technology) together on one stand area.

The entire programme of new developments and top sellers was presented on defined floor areas on the ground floor of the stand. Each area was filled and designed with eye-catching graphics and multimedia elements.

In the centre of the stand, two glazed show staircases led to the L-shaped lounge and hospitality area, which was located on the upper floor of the stand. The glass balustrade made this high-quality equipped area, with show cooking and infotainment, the centre of attraction for the entire hall. From here, visitors were able to talk to people, get another overview of the entire product range or watch a miniature shopping trolley race.

The outer shell of the stand consisted of 6 metre-high wooden pillars lined up at increasing intervals, conveying dynamism and lightness, as well as strength and a down-to-earth feel. The use of light-coloured, unstructured birch wood in combination with light-coloured surfaces and glass nevertheless made the stand light and dynamic.