TRADE FAIR DESIGN

At EUROBIKE 2015 in Friedrichshafen, ARNO Design was tasked with staging the “Bike & Running” product area for its client GORE. To this end, the 280 square metre stand was divided into two open-plan areas: One area was purely for the presentation of the four product families Road Ambitious, Road Performance, Mountainbike Ambitious and Mountainbike Performance, while the second area was intended as a showroom for sales. The first impressive eye-catcher was a large-scale mountain motif that framed the stand. Black and white display cases with irregular angles served as product platforms – in line with the company’s CI. In order to emphasise the product presentation even more, Arno Design picked up on the most important product colours when designing the exhibition space and transferred them to the back walls of the display cases.

Arno Design has been commissioned by Gore for over 20 years to design, develop and build the stand for the EUROBIKE trade fair in Friedrichshafen.
The presentation of the two product lines “Road Bike & Mountain Bike” always took centre stage. The first impressive eye-catcher was the large-scale forest motif hanging above and framing the stand.
The individual product families were presented in four rooms: Road Ambitious and Road Performance, Mountain Bike Ambitious and Mountain Bike Performance. Large showcases in black and white – both Gore’s CI colours – served as the primary product stages.