For the “BAU” trade fair 2019 in Munich, Arno Design was responsible for the design and realisation of the trade fair stand for RAICO Bautechnik GmbH.
The almost 200 square metre trade fair presentation had to stand out powerfully and confidently from its surroundings, simply stand out in the midst of the trade fair action.
The source of inspiration for the RAICO exhibition stand was the “Storefront for Art and Architecture” by architect Steven Holl for the “Cultural Centre Gallery” in New York.
Here, the facade of the building was skilfully broken through with hatches and rotating elements, allowing a unique and immediately detailed view into the interior of the gallery.
Similar to the facade for the Raico exhibition stand. The hinged doors and panels invited visitors to discover the world of RAICO facade solutions and to interact with the products in a playful way.
Despite the solid and austere anthracite-coloured frames, the stand still appeared open and inviting. The 4.10 m high facades with glass elements, which were artistically decorated with slate paint by a church painter on site, were arranged in such a way that there was always a view into the centrepiece of the stand.
In the centre, the “profile library”, three red counter islands, provided a talking point; a communication area and sample collection at the same time. Hidden beneath the solid wooden panels were 36 white-lined drawers and 180 RAICO samples on display.
On the second floor of the trade fair stand, a relaxed lounge area invited visitors to talk sales and linger a while.
Information | |
Category: | Trade fair stand concept |
Client: | Raico Bautechnik GmbH |
Project: | BAU – World’s Leading Trade Fair for Architecture, Materials, Systems |
Area: | 250 m² |
