TRADE FAIR DESIGN

Outstanding trade fair design that combines various components

ARNO Design was once again responsible for the design and realisation of the trade fair stand for RAICO Bautechnik GmbH at the BAU trade fair in Munich in 2023.
The overall concept of previous years was to be reinterpreted and a conference and catering area was to be incorporated into a spacious stand area. Thanks to an asymmetrical floor plan, all components could be skilfully combined here.

Exhibition stand with an industrial look – trendy & appealing

The exhibition stand impresses with its steel elements in Raico red, customised by RAICO itself. These powerfully frame the new façade elements and at the same time demonstrate the company’s technical expertise. In an ideal balance to the bright red, the interior walls and the floor are bathed in a dark anthracite grey – allowing contrasts to be created at certain points.
The almost 200 square metre stand in a concrete look is harmoniously complemented by elements in an industrial look: light bulbs and neon lettering of the company values round off the picture perfectly. To break up the industrial look, a green ceiling construction with hanging plants is integrated as a highlight. This makes the exhibition stand appear open and inviting.

Outstanding trade fair design that combines various components

Attractive presentation of the sample collection for a better overview
Trade fair visitors can examine the RAICO sample collection in the three red counter islands familiar from previous years. Around 180 RAICO samples are concealed beneath the solid wooden panels in 36 white-lined drawers.
The profile library is not only used for exhibition purposes, but also as a communication and meeting area.

Sustainable system with a modern look

With reusable system walls and floors, rental furniture and natural materials such as beech, the exhibition stand is a prime example of a sustainable concept. The exhibition stand convincingly proves that real sustainability can also look stylish and appealing.

Collaboration with local partners guarantees environmentally friendly efficiency. Decorative elements and plants are also reused by RAICO for various trade fairs.