SHOWROOM

Bäumler AG from Ingolstadt offers its collections around the world for “the heroes of today”. Arno Design developed the appropriate showroom concept for the men’s outfitter, which is one of the top four in Europe.

The rejuvenated and modernised image of the brand was consistently implemented in the showrooms. You enter the showroom itself through an inviting lounge area, which is dominated by clear, minimalist shapes, exposed concrete and white surfaces. The ready-to-wear clothing and accessories, which are not visible at first glance, are organised according to product groups in large cabinets that are illuminated from the inside. When the cabinets are opened, the customer has an aha experience: inside they find a structured and organised display of the various collections – just like in the film “American Gigolo” with Richard Gere. An impressive presentation is therefore guaranteed!