SHOPFITTING

When designing a trade fair stand, it is a huge advantage to bring together all facets and trades that make a brand, its products and its message understandable under one roof. Because it’s all about unique positioning, speed and efficiency. And that for only a short time and in direct competition.

So it’s all the better if we can contribute all our experience in shopfitting for a longer experience and understanding.

The atmosphere of GEORG ^ET AREND shops should resemble a private dressing room and create a feeling of privacy in all areas. To achieve this goal, the design had to be understated as well as conceptualised.

A large cube forms the centre of the room, which looks like a wardrobe thanks to clever panelling on all sides. However, if you open the cube, it conceals the checkout, the changing room, items such as jewellery and belts as well as the storage area with fridge and cheese machine. The panelling can be opened and closed in a wide variety of places and offers countless storage options, whether drawers, flap doors or large doors.

To meet the demands of the couture label GEORG ^ET AREND we have designed a very high-quality private dressing room. What’s more, we divided the store into two areas, like the areas of a villa: a “public” salon for the pret-á-porter line and a “private” salon for the couture line.

We have created an unobtrusive, private ambience down to the smallest detail, where you are not just there to shop, but to get dressed, feel comfortable and be properly looked after. Noblesse oblige.

GEORG ^ET AREND stands for the highest quality and elegance in the modern zeitgeist. Exclusivity, personal proximity and discretion were of great importance here.

The trusting cooperation was essential for us in the development and realisation of a shop fitting concept that was not to be ordinary, but much more unique like the collection itself. And customised, of course.