TRADE FAIR DESIGN AS AN ART EXHIBITION.
THE FINE ART OF EXHIBITING.
Automobile dreams of the future – a world-changing topic. For the Auto Art Graz, an exhibition of 36 concept cars from all leading manufacturers, ARNO DESIGN transformed the 5000 square metres of the Stadthalle into a magical multi-storey car park.
Cubes with the individual prototypes protrude seamlessly from the floor and keep visitors at a distance. Do not touch. Above them, as a counterpart and complement, the analogue body made of floating fabric. The floor and platforms are completely covered with a dark matt layer of shredded car tyres, allowing the gleaming chrome cars to make their appearance.
A museum-like staging for the car of the future.