THE RIGHT TRADE FAIR CONCEPT FOR A NEW ERA
For OUTDOOR by ISPO, we developed a new trade fair concept under the theme “Future Exhibition System”. A combination of pre-built exhibitor areas, focus areas and lounge areas for visitors and exhibitors. Sustainable, modular, hybrid and, above all, contemporary.
With this system, we wanted to respond to the changes in the world of trade fairs and show the potential that lies in the future. Utilising prefabricated exhibition areas in a multifunctional, sustainable and cost-efficient way is a big plus for both the exhibitor and the trade fair company.
As an official partner of Trade fair Munich, we were responsible for all pre-built exhibitor areas in the 4 exhibition halls at Outdoor by ISPO, as well as for the design and realisation of 3 atriums, the foyer and the OutDoor Party Meadow – socialising and catering area.