PLAYFULLY REALISE CONTENT.
Inspired by the Chinese game “Tangram”, Arno Design offers an extended hall and centre aisle concept for themed worlds and product presentation.
The ensemble of folded graphic and product surfaces creates an open atmosphere and at the same time attracts attention in the halls in a playful way. Exhibitors can not only present their products, but also stage them in a varied way and, as here, highlight new winter sports trends, for example.
An investment that pays off for everyone involved: for the exhibitor, the trade fair organiser and for the trade visitor, who always appreciates the varied design of the halls and surprising perspectives.
Unique position, talking points, involvement – the separate presentation of content is becoming increasingly important in modern trade fair operations.
Cleverly utilised, special areas offer a great opportunity here: the specially staged placement of selected products quickly attracts attention.
And that pays off. For exhibitors as well as for trade fair organisers.