SHARED AREAS

PADDLE VILLAGE

As a lively shared area for trade fairs, the Paddle Village brings the dynamism of paddle tennis directly to the trade fair. Sport, exchange and brand presentation merge into a holistic experience. At the centre is the integrated playing field, surrounded by modular exhibition spaces based on our flexible polygon system. This in turn allows for individual design while ensuring a striking architectural structure. The result is an activating exhibition space that ideally combines movement, community and brand presence – a real highlight for organisers and visitors.

CAREER DAY

The modular shared area of Career Day creates ideal conditions for exchange between companies, young talent and specialist audiences. The star-shaped exhibition concept allows for flexible arrangement – both as compact individual modules and as an expandable group solution for several exhibitors. In addition, individual colour and graphic design ensures a brand-appropriate presentation. Thanks to its clear structure, functional design and architectural conciseness, this area impresses with its high clarity and space efficiency. This creates an open atmosphere that specifically promotes encounters and dialogue – ideal for recruiting, networking and developing new perspectives.

ISPO ZEITGEIST

A curated shared area that connects brands, styles and creative forms of expression: ISPO Zeitgeist stands for a new form of collaborative brand presence. Fashion, sport, music and art merge to create an open, inspiring experience for exhibitors and visitors alike. At the same time, different brands present themselves individually in their own look – thanks to an uncomplicated, modular structure. This creates creative synergies that tap into new target groups and convey the zeitgeist of a dynamic industry directly to the trade fair.

AUTO ART GRAZ

For the first ‘AutoArt’ event in the cultural capital of Graz, the Stadthalle became the stage for 36 extraordinary prototypes and concept cars from leading car manufacturers. ARNO-Design developed a museum-style spatial concept covering around 5,000 m²: three dozen identical pedestals rise seamlessly from the floor and present the vehicles at a respectful distance. In addition, luminous, fabric-covered cubes float in the room as light objects and architectural counterpoints. The floor and pedestals are covered with a dark layer of finely shredded car tyres, which powerfully highlights the shiny chrome exhibits. The result is an impressive shared area that reimagines the car as an art object.

FORUM INNOVATION

In the centre of the hall, the Innovation Forum brings together various special exhibitions to form a unique collaborative concept. Arno Design focused on the central axis of the hall as a platform and developed a uniform, powerful design in black and white. The design is inspired by the Dutch De Stijl movement and is characterised by strictly cubic, linear forms and a clear emphasis on the horizontal. This minimalist, architectural exhibition concept creates an elegant setting for the presentations, while also enhancing the impact of the individual exhibitors in a harmonious overall picture.